Why did my last product flop? Why aren’t users flocking to it like we thought they would? How do I make something better next time? How do I get buy in for my next great idea?
Fear not! In this session, we will discuss how anything from politics, to culture, to variance of internet speed around the world can affect how your product is received. Learn how to avoid falling into the trap of thinking you are the average user in your audience...and take the pressure off yourself with some good ol' DIY user tests, interviews, observation, surveys and a few other tried and true methods.
Learn whether your business and creative goals might be in direct conflict with a user’s goals and how to decrease the risk of making a bad experience. You will walk away feeling more confident in your business, design, and development decisions regardless of budget size.