A little thought and exploration of the needs of people who will use a product can do a lot to create an interface design that actually works for people! It can also improve relationships between engineering and management as both become more focused on the success of the product for the people who will be using it.

Imagine that you are asked to create a simple keypad interface. Why can’t you just implement what others have done before? How can you go about assuring that YOUR design works well, has a reduced error rate, and is as easy to use as possible?

User Experience (UX) focuses on people and their interactions with the world. The UX Design process links research to the creation of the design and can be used to validate use cases and user requirements that are part of Agile development processes.

This workshop will give you an introduction to the research with people who will use a product. You will learn how it can be used to assess the efficiency, effectiveness, learnability, and error reduction of alternative designs.

Completing a sample project will allow you to experience some of the steps in the user centered design of a software product. You will use data to: • Understand who will use the product through the creation of a persona • Create and test design prototypes, and • Implement what has been learned in a draft of the final design.

User Experience is included at every level of business. This can be seen within the culture of a company. The content, products, and services that the employees create, the company engages with its consumers. User experience is integrated into every touchpoint of a company's infrastructure when people engage with a brand. Learn why it's important to have a Generalist on your team to oversee the User Experience for a company at every level of its processes, including: hiring, design, development, advertising, and marketing.