For good or ill, apps live and die by their rating in the app store. What makes this measure worse is that all too often a disproportional number of those reviews come from disgruntled customers. This is were big data comes in. Using text analytics, customer usage patterns (big data), customer feedback (big data), in-house account information (big data), and logistic regression I was able to direct my team to improve our app. Not only did we improve our app, we took it from 2.5 stars to 4.7 stars. Want to learn how big data can your app? Make sure and check out my session!

Microsoft Azure Mobile Apps provides a straightforward way to expose backend data to multiple applications on multiple devices. In this presentation, I will show how to expose cloud data access and other processes via a REST interface and connect to that data from applications running on Windows, Windows Phone, iOS and Android. You will also learn how to secure these services; how to scale these services to meet volatile demand; how to push notifications to client apps; and how to manage Mobile Services from within Visual Studio.